Not using the right type of retail displays is the biggest mistake that shops make in today’s world. Canadian shoppers are extremely picky when it comes to making purchases. With more shoppers hoping to save money and stick to their budgets, you need in-store displays that catch their eyes and make them want to buy. Whether you own a shop that sells gifts, clothing, furniture or groceries, you can still make your shoppers stand up and take notice of your displays.
Displaying Items on End Caps
End caps refer to the small area located at the end of each aisle that provides store with a place to display and store sale items. Retail displays placed on your end caps allow you to show customers what items are currently available for sale and how much each item costs. It’s often helpful to combine those displays with some type of signage that uses bold colors or graphics. You can use the shelves located on those end caps or replace the shelves with a hanging rack or organizer.
Even shoppers who walk through stores with blinders on must pause at the register. Using point of purchase displays is a great way to attract shoppers who might rush through the store before checking out. As they wait in line, they have the chance to view the small impulse items that you have on display, including candy bars, gum, cold drinks and magazines. Some stores now use point of purchase displays to offer items for sale that shoppers may not realize they need or want, including lighters, razors, new DVD releases and even gift cards. Point of purchase displays are also perfect for displaying limited edition items or sale products.
New Product Displays
The typical customer will walk through a store without without recognizing or taking notice of new products. When you put those products directly on the shelves, you never know who will find those items or who will buy those products. Using in-store displays to show off new merchandise is the best way to get customers excited about trying those items, especially if you put the retail displays near the entrance. Some stores also offer samples of foods, drinks and even makeup or beauty products. Once customers try those items, they’ll look for the in-store displays to make a purchase.
Retail displays are the best way to utilize all the space available on your shop floor and grab the attention of customers passing by. In-store displays let you put out sale items and new merchandise for your customers, while point of purchase displays make customers take notice of items for sale while waiting in line.